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The disruption new technology has brought to the IT industry is influencing the way consumers use digital assets and services.Web3 has subsequently emerged as an idea that represents the new, improved internet. The greatest way to put Web3 definition is through the tweet that came in 2020: Web1 was read-only, Web2 is read-write and Web3.0 will be read-write-own.

Web3 encompasses fundamental ideas that serve as its guiding principles, including-

  • With Web3, ownership is divided among its creators and users rather than being controlled and owned by sizable portions of the internet.
  • Everyone has been given equal access to engage in Web3.
  • With native payments, Web3 does away with the antiquated infrastructure of banks and payment processors and uses bitcoin for online purchases and payments.

Web3.0 encapsulates a varied range of advantages, from ownership of your digital assets, to censorship resistance where your data will live in the blockchain and the control over your digital identity and native payments. This makes it pertinent for digital marketing specialists to keep tabs on the Web3 trends in 2023.

Why should you worry about Web3 trends in 2023? 

While Web3.0, the successor to Web and Web2.0 has been in the digital marketing arena for a while, there still are varying assumptions around the concept. However, at its core, Web3 does not refer to a single technology but amalgamates multiple trends that lead to a decentralised internet. This young and evolving ecosystem of Web3 does not fall under the ownership of Google or Facebook. Despite being separate from the big tech giants, the internet on Web3 is holding a strong grip for years now and it continues to strengthen its infrastructure for better usability. 

The technologies of Web3.0, including blockchain, cryptocurrencies, and NFTs are creating online space where users have full control over their assets. These online spaces will not have any intervention from the centralised intermediaries. In simple terms, Web3 is developing an online democracy for users, where the usage power comes back in the hands of the user. This shift from tech giants holding user accessibility power to users gaining precedence over their actions is transforming the digital landscape, along with the services and products circulation. 

Considering this transforming and digital disruption, being aware of the latest Web3 trends will help develop the decentralised internet industry better in 2023. These trends will help the evolving industry identify and implement the potential of Web3, its advancements and its impact on users.

Web3 trends to watch out for in 2023 

As the digital world is stepping into the new possibilities of 2023, keeping abreast of the latest Web3.0 trends has become inevitable for crypto and blockchain aficionados. 

We have curated a list of some of the latest Web3 trends for you to watch out-

  • Sustainability efforts

Blockchain, the core technology of Web3, has drawn criticism for using a lot of energy, a lot of which comes from fossil fuels. The best strategies and techniques for increasing sustainability in Web3 will also be highlighted in 2023. In addition to concerns over the disproportionate use of natural resources, legitimate concerns have also been raised about Web3's environmental impact. One Bitcoin transaction, for instance, produces roughly 772 kilogrammes of carbon emissions, which is a sizable amount. The concern over carbon footprints has become so great that even Elon Musk has ceased any involvement with blockchain technology due to the higher energy consumption.

  • Utility in non-fungible tokens

NFTs are the ideal exhibition method for valuable items. Nonetheless, the majority of discussions about NFTs focus on their application in digital art. The web3.0 trends for 2023 highlight the potential uses for non-fungible tokens beyond establishing ownership of digital works of art. The tokenization of data, property rights, and assets in both the digital and physical worlds can be facilitated by non-fungible tokens. NFTs may evolve into a platform for communication and access to a range of digital goods and services. Non-fungible tokens can also be used as door keys to enter the virtual spaces of the metaverse.

  • Decentralised Metaverse

Large digital behemoths like Facebook and Microsoft have started to research ideas for the next stage of internet evolution. Yet, the Web3 future's conception of a metaverse would be very different from what the industry's leading innovators had in mind. The Sandbox and Decentraland are now the two best-known examples of a decentralised metaverse. The Ethereum blockchain hosts the underlying data operations for these decentralised metaverse platforms. As a result, only users with valid authorization could modify, remove, or add elements to the decentralised metaverse platforms. Because the server hosting the metaverse's data is not controlled centrally, users should not be concerned about censorship. The industry should expect that new trailblazers will open new paths and provide the foundation for new decentralised metaverse platforms.

  • Rising regulations and cybersecurity concerns

The outline of Web3.0 blockchain movements would also illustrate the potential for 2023 regulatory action. The idea of Web3 has grown in acceptance and had a profoundly transformative impact on a variety of businesses. For instance, certain US states have adopted their own regulations for identifying their Web3 connection. The law states that businesses using web3 are eligible for particular tax benefits and preferential treatment if they abide by web3 rules. In 2023, several countries, including China and India, are likely to develop in terms of the important adjustments to the laws controlling Web3.

The idea of Web3.0 has grown in acceptance and had a profoundly transformative impact on a variety of businesses. As a result, governments are more likely to step in to monitor, manage and regulate Web3's consequences on economies, digital security, environment, and society.

Wrapping Up!

The latest Web3 trends show how this idea is still in its early stages and will develop over time as new technologies are released. The most significant issues now affecting Web3 are also reflected in the most recent trends themselves. The decentralisation of metaverse platforms, the inclusion of utility in NFTs, and the implementation of rules are just a few of the numerous developments that the Web3.0 ecosystem will experience in 2023. In the Web3 arena, worries regarding the viability and users' faith in centralised crypto exchanges would also take centre stage.

It will be absolutely essential for businesses to proactively adapt to the shifting landscape in order to remain competitive and take advantage of the opportunities presented by these advancements as the trends continue to evolve and shape Web3 in the years to come. Kodehash the leading provider of software development services, has incorporated its services under the Web3.0 technological trends. We help your business conceive design and implement digital solutions under the blockchain technology to scale your operations. 


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